Bad advertising is an excruciating thing

It interrupts, rudely. It cheapens any experience. It treats you as if you had no better sense than a 3-year old.

And if you’re like us, you’ve had enough – more than enough.

We’re taking a stand at the Insight Deficiency Eradication in Advertising Society (I.D.E.A.S.) Our name says it all and our mandate is clear: we’re going to rescue your environment from as much experientially offensive media as is humanly possible. No more mind-numbing sales pitches. No more disrespectful commercial messages and their little games.

No more (pardon our French) crap.

Our Charter

1. Businesses have every right to advertise their services or products in the marketplace (after all, people may truly need them). That does not, however, bestow the right to stage an assault on good taste or to take leave of one’s manners.

2. We believe (‘cause who wouldn’t?) that society – rather than experience bad advertising – would prefer to experience no advertising at all.

3. A number of years ago, there was a plan to project a popular soft drink’s logo on the surface of the moon, so it could be visible from Earth. Our aim is to hunt-down the person who first thought of this plan and destroy him.

4. Be delightful. Be remarkable. Be angry. Be happy. Be touching. Be insightful. Be challenging. Be cool. Be interesting. Don’t be boring, pedantic, vulgar, pointless, repetitive or annoying.

5. Ads are for your customer. They are not for you.

6. No taking famous songs and changing their lyrics to be more adaptable to sales messages – it’s never right.

7. And finally (but perhaps most importantly) if a service or product has nothing of value to say to the market – we cordially invite you to shut the hell up.